What we do
Empowering Egypt's Financial Ecosystem
From traditional investment banking
to pioneering tech-enabled solutions.
What we do
Pharos Holding has a rich history as a leading investment bank headquartered in Cairo, Egypt. Its diverse capabilities included managing Egypt’s third-largest brokerage business, an award-winning advisory firm specializing in local and regional cross-border transactions, and one of the country’s premier asset management companies. Pharos also operated a private equity arm, supported by the International Finance Corporation (IFC), which provided seed funding to emerging technology companies in Egypt through an incubation program.
In 2020, Pharos strategically transitioned from the traditional investment banking model to focus on becoming an investment company specializing in tech-enabled non-banking financial services. This shift was marked by notable investments, including Egypt’s first nano-lender, Kashat. The firm later merged Kashat into Raseedi B.V., a company dedicated to building the largest community for underbanked populations, where Kashat now powers its online lending capabilities.
Pharos also invested in Abgad, Egypt’s pioneering education fee lending platform, addressing the growing demand for financing in a young and dynamic population. Beyond these ventures, Pharos has invested in several other innovative tech-enabled businesses, such as Fawaterak and Game3eya. Game3eya, in particular, has emerged as Egypt’s fastest-growing online ROSCA (Rotating Savings and Credit Association) model, with plans for regional expansion.
Pharos remains committed to driving innovation and creating impactful solutions within Egypt’s financial ecosystem and beyond.
Feel free to contact us for any questions
Our Services
Explore Our Services
Creators and Incubators
At Pharos, we transform ideas into reality by nurturing them and securing support from investors. Over the past seven years, we have successfully launched two groundbreaking companies in Egypt...
Seed Investors in Regulated Tech-Enabled Companies
For the last eight years, Pharos has championed growth in non-banking financial services by investing in innovative, early-stage ideas ...
Bookkeeping
Pharos has established itself as Egypt’s leading independent non-bank bookkeeper. We provide trusted bookkeeping services to all brokerage firms in Egypt, as well as to high-net-worth individuals